← All work01 of 03
Tempeo
Construction labour agency
£25 a day. That's our margin.
The brief
Make a labour agency's price the thing people remember. Win the site managers who never knew what their money bought.
Highlights
- 01
One number, shown working
A flat £25 a day is the headline. A drag-the-rate calculator shows what the worker gets, what the site pays, and that a day rate covers nine worked hours.
- 02
Every trade, every region
A page for each trade and each part of the country, so a search for a groundworker in the Midlands lands on the right desk.
- 03
Proof you can check
Accreditation shown with a link to verify it, and the company details in the footer, where a procurement team looks first.
- 04
Vacancies that tell the truth
Every vacancy page states the rate before you travel. Each one is written once, then published to the site and drawn as matching social cards from the same fields.
- 05
Beyond the screen
Three films for a stadium screen, re-cut for a tower panel and a banner, and a ten second logo film where a dozer and a crane build the wordmark.
What worked best
One number, in the headline.
Most agencies hide the split. Putting the margin in the first sentence, then letting people drag a slider to test it, did the persuading. The rest of the site only has to back it up.
Met the brief
5 of 5
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Say what the money buys
The margin is stated on the home page, the calculator and the footer, and a day rate is defined as nine worked hours.
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Look established
SMAS Worksafe and SSIP accreditation with a verification link, plus full company details.
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Cover the whole country and every trade
Fourteen trade desks and a page for each region, ordered by which desks are busiest.
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Leave nobody on a dead link
A 404 page that routes visitors on after the move from the old site.
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Work on a phone on a site
Every page checked at ten widths from 320 to 1920 pixels. No sideways scroll.
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