About Fettle Inc.
Accidentally.
Fettle Inc. was not planned. It began as a creative project and turned into a passion project that got well out of hand.
- How it started
- A creative project, begun to see how good a website could be if the brief was thorough and nothing was padded.
- How it grew
- It worked, so it kept going. At some point it stopped being a project and became a service.
- The word
- To fettle: to put right, make ready. That is the job.
- How we work
- One thorough brief. A working preview. Every change traced to a question. Then live.
Do we use AI?
Yes.
Every day. Spending weeks or months hand writing code is a thing of the past, and paying for it would only make your website slower to arrive and dearer to keep.
Think of a joiner with a nail gun. The tool drives the nails fast. The joiner measures, decides where every nail goes, and signs off the job. AI is our nail gun. The measuring, the deciding and the signing off are ours.
We do
- Read your brief and ask the awkward questions
- Decide the structure: which pages, in what order, and what each one is for
- Direct the words, the look and every edit
- Review every line before you see it
- Check it on real phones and answer for it
AI does
- Writes the code
- Drafts first versions to our direction
- Makes your edits in minutes, not weeks
AI never does
- Put anything live that we have not checked
- Invent reviews, figures or quotes
- Decide what your business is
What that means for you: fixed prices, quicker builds and fast edits, with a person in charge from brief to launch.
Say hello and tell us what you do
Fancy it?